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QR Codes
QR-Codes originated from Japan and have only recently began to become popular and catch on within the Middle East, Europe and the United States. Traditional barcodes that you see on products in stores are extremely beneficial with their reading speed, and accuracy. However, as barcodes reached their peak and began getting used worldwide, it was apparent that the need for more data was inevitable. Developers began to expand on the amount of bars the barcodes used. There was a great need for smaller barcodes also which caused further problems. With lots of factors included and the demand for expansion, the 2D barcode was then born. The 2D Barcode( QR Code ) also known as Quick Response Code.
QR Codes and Mobile Advertising
The technology of mobile phones is constantly expanding, and more so within mobile internet. QR-Codes are the answer to quickly and effectively bring mobile phone users onto the mobile web. QR-Codes are used to store all kinds of information which includes such data such as a URL (Universal Resource Locator, website address). Other places which are seeing the use of this technology are listed below:
- Business Cards
- Magazines
- Papers
- Buses
- Signs
- T-shirts
- Car stickers
- Mugs/
Basically any advertising medium that can accept the print of a QR-Code. The information contained in these can send somebody direct to your web page, email you, list information, sms, names and address, and much more.
How QR Codes Work
Almost ever mobile phone has a digital camera. The camera, along with decoding software( QR Reader )is used to take a picture of the QR-Code. The QR-Code software (reader), decodes and then gives the mobile phone an action to perform:
- Dial a telephone number
- Connect to a web site
- Download Media such as MP3/Video
- Opens email client with address already inserted
- Lists data such as, name, address, email, business, contact details
This all takes place within milliseconds. The transformation feels very fast.
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